Always remember – buying is ALWAYS an emotional decision.

Yes, always.

People will look up the numbers, the features, the benefits
People will read through your sales page and your posts and your emails
People will even make a list of pros and cons
Or compare your service/offering to a dozen others
People will try to be rational, logical

But the heart, and the gut, ALWAYS win over the brain.
The final buying, is always an emotional decision.
There’s enough research to prove that.

People will buy what THEY FEEL will help them get the results THEY WANT.

So the next time you’re writing an offer, a pitch, or a sales page instead of just writing down the feature list and saying “you will get 5 ideos and 20 worksheets” CONNECT with them at an emotional level, show they you understand how they FEEL right now, show them what they’ll FEEL like after your service/program.

And the next time you’re on a discovery call or pitch – again, don’t just rattle off a dry list of what you can do for them. Focus on THEM.
CONNECT with them at an emotional level, show they you understand how they FEEL right now, show them what they’ll FEEL like after your service/program.

Which brings it back to the tip I shared last week
The secret to growing your business really quick is UNDERSTANDING your target market and CONNECTING with them – from the heart.

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