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The Problem With Marketing a Problem

The Problem With Marketing a Problem

by Richa | Business Strategy, Content Marketing

#marketing isn’t about telling people they have a problem – and then telling them how you can solve it for them. Please, enough with the fear based marketing!   Heck, if you’re trying to “show”, “educate”, “inform” your target market that THEY have a problem – then...
Are you building an audience? Or building a business?

Are you building an audience? Or building a business?

by Richa | Business Strategy, Content Marketing

This post is bought to you courtesy a few hours of reviews in my Content Bootcamp ! You see, almost everyone made the SAME kinda mistakes. They thought they knew their ideal client, their market, their wants, their needs. But when I dug in, it all became undone. Let...

How effective is your marketing and your “content”?

by Richa | Business Strategy, Content Marketing

As you’re gearing up for the festive sales and the new year – how effective is your marketing and your “content”? This video talks about: + What’s not really working with 90% of your marketing content + How to turn it around and step up...
The Secret Sauce You’re Missing When it Comes  To “Content” Creation

The Secret Sauce You’re Missing When it Comes To “Content” Creation

by Richa | Business Strategy, Content Marketing

#contentMarketingTip Feel like you’ve written a hundred blog posts and a zillion Facebook posts and all the other ‘great free content’ internet marketing gurus talk about ….. but your bank balance just doesn’t reflect all the...
The Biggest Mistake When it Comes to Content Marketing (and the Most Effective Way to Create Your Content)

The Biggest Mistake When it Comes to Content Marketing (and the Most Effective Way to Create Your Content)

by Richa | Business Strategy, Content Marketing

Here’s how to make sure you’re ready and roaring for the next launch season…….

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