Blog
Stop Apologizing For Everything!
1. Count the number of times you say "Sorry" in a day. Especially in business related discussions. 2. Stop saying Sorry so much. Stop apologizing all the time. "Sorry" and "Apologies" have a time and place. And that place is not "everywhere", "all the time". This...
Buying Is Always an Emotional Decision!
Always remember - buying is ALWAYS an emotional decision. Yes, always. People will look up the numbers, the features, the benefits People will read through your sales page and your posts and your emails People will even make a list of pros and cons Or compare your...
An ‘Investment’ in your business? Or just plain spending?
There's a difference between spending vs investment. An investment is where you 'spend' some money (or time or energy) and get something worth while in return. A "return on investment" An expense or "spending" money - is just that. Money that's "gone". Money that was...
The Most Important Person in Your Business
The secret sauce To writing great copy To creating an ah-mazing website To having clients happily pull out their wallet to pay you - and send you lots of lovely referrals! To having your courses and programs sell out with ease ... is something really really simple....
2017 Year in Review
Highlights I think the BEST part of my year has been 3 fold + travelling with my son + relating to him like never before. He's growing into such a wonderful young man. No longer a little boy. + helping over 50 women start and grow their business. Deep, heart felt,...
Is it Right For Me ?
The truth is that there's a ton of crappy, conflicting advice out there. Especially on the internet. You'll find an article on how "Why ABC is the fastest way to grow your business" and a searches later you'll also find an article on "Why ABC just doesn't work...
The Problem With Marketing a Problem
#marketing isn’t about telling people they have a problem – and then telling them how you can solve it for them. Please, enough with the fear based marketing! Heck, if you’re trying to “show”, “educate”, “inform” your target market that THEY have a problem – then...
Are you building an audience? Or building a business?
This post is bought to you courtesy a few hours of reviews in my Content Bootcamp ! You see, almost everyone made the SAME kinda mistakes. They thought they knew their ideal client, their market, their wants, their needs. But when I dug in, it all became undone. Let...
How effective is your marketing and your “content”?
As you're gearing up for the festive sales and the new year - how effective is your marketing and your "content"? This video talks about: + What's not really working with 90% of your marketing content + How to turn it around and step up your game for 2018
The Secret Sauce You’re Missing When it Comes To “Content” Creation
#contentMarketingTip Feel like you've written a hundred blog posts and a zillion Facebook posts and all the other 'great free content' internet marketing gurus talk about ..... but your bank balance just doesn't reflect all the 'marketing' you've been doing? In this...
The Biggest Mistake When it Comes to Content Marketing (and the Most Effective Way to Create Your Content)
Here’s how to make sure you’re ready and roaring for the next launch season…….
The THREE approaches to online marketing
The thing is, I'm great at analyzing stuff. I (over) analyze everything! Including marketing. And not just the big name internet marketers - but almost everyone's. And having obsessively analyzed hundreds (if not thousands!!) of online businesses over the last 10+...
Shh…. the SECRET to growing your business really fast
It's takes a village to raise a child. And it takes a village to build a business. One of the secrets to quick business growth is knowing what to outsource, and when. Most people end up buying course after after course - that sit around gathering dust in their...
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